Negotiating Inclusive Communication: Gender Sensitivity and Political Correctness Practices in a Philippine State University

Communication is a powerful mechanism for constructing social realities and contesting power dynamics, particularly within academic environments striving for greater inclusivity. This study examines the awareness, application, and challenges of practicing gender-sensitive and politically correct communication among students, faculty, and administrative staff at a Philippine state university. Utilizing a convergent parallel mixed-methods design, the research integrates quantitative survey data (n = 300) and qualitative interviews (n = 15) to provide a comprehensive analysis. Results reveal high levels of conceptual awareness across participant groups but highlight a persistent gap between knowledge and consistent application. The findings contribute to broader discussions on decolonizing communication practices, emphasizing the need for context-specific strategies that align with Philippine cultural values. Recommendations include formal policy development, mandatory inclusivity training, and curriculum integration to foster sustainable, culturally resonant models of inclusive communication within higher education institutions.